Sorry Kermit. It is easy being green.

Have you heard?

J.R. Watkins Natural Apothecary has earned the seal of approval from the Natural Products Association! This coveted seal represents the standard for natural in the personal care industry.

Put simply, to be approved by the NPA, products must meet the following criteria:

Products must be made of at least 95% natural ingredients.
Ingredients must be from renewable and sustainable resources.
More importantly, J.R. Watkins Natural Apothercary is one of only three brands to earn the NPA seal. That's a benefit for you and your customers!

In the next few months, J.R. Watkins Natural Apothecary packaging will be updated to include the NPA logo. The first products to include the NPA logo will be Lemon Cream Body Cream and Vanilla Body Cream.

Isn't that exciting news? Are you ready to go one step further and want to learn more about J.R. Watkins Natural Apothecary products and the ingredients we avoid? Check out our Training Guide for lots more great info!


Caring for Your Family, Home & the Environment...
The need for companies to practice “green” manufacturing is more important than ever. Watkins has been a pioneer in natural living, utilizing the finest natural ingredients since 1868. We continue our commitment to you and the environment by implementing processes that reduce waste and conserve energy. Together we can make a positive impact on our environment.

How does Watkins reduce waste and make a positive impact on the earth?

Offer a full line of plant based home care products that are free of pollutants and biodegradable.
Offer a full line of USDA certified 100% Organic Herbs and Spices and All-Natural Pure Extracts.
Adhere to a strict paper, plastic, and aluminum recycling program.
Utilize biodegradable packing materials.
Use soy-based ink in our printed marketing materials.
Employ e-communications and encourage customers, Associates, and vendors to obtain information online instead of in printed form.
Gravity fed filling processes: We fill our bulk dry mixes using time-tested gravity feeds. This allows us to conserve energy that would normally be used to power a pneumatic or conveyor system.
Use lighter weight product packaging. Simply reducing our plastic bottle weight for various products has saved thousands of pounds of plastic from waste.
Encourage vendors to use renewable energy and cut waste.
Utilize Lean business and manufacturing practices to help eliminate waste and streamline operations.


Click the image to view lots of info about our environmentally friendly all natural products.









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